Available for new opportunities

Hi, I'm
Soon-Won.

I design for the hard stuff — complex systems, regulated flows, and the moments where clarity actually matters.

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About Me

Clarity is a
design decision.

UX designer with 5+ years of experience untangling complex flows in fintech and enterprise — the kind of products where a confusing UI isn't just frustrating, it has real consequences.

Currently at Axos Bank, I lead design across consumer enrollment and enterprise admin platforms. I sit at the intersection of Product, Engineering, and Compliance — translating dense requirements into experiences that feel simple without sacrificing depth.

My B.S. in Cognitive Science informs everything: I think about mental models, decision-making, and cognitive load as much as I think about layout. When I'm not designing, I'm probably hunting for the best iced coffee in San Diego. ☕

Interaction Design User Research Figma Prototyping Design Systems Enrollment Flows Enterprise UX Responsive Design Developer Handoff Competitive Analysis Accessibility HTML / CSS

What I value

  • → Clarity over cleverness
  • → Research-led decisions
  • → Honest critique & iteration
  • → Inclusive design by default
Selected Work

Things I'm
proud of.

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Consumer Banking / Enrollment
Your Applications
Creating visibility and actionability across the full application lifecycle.
Interaction DesignState ModelingFintech
Read case study →
Enterprise / Internal Tools
Admin Portal
Redesigning an internal review platform to improve clarity and reduce decision-making time.
Enterprise UXSystems DesignFintech
Read case study →
Resume

Where I've been
and what I've built.

Experience
Jan 2023 — Present
UX Designer II
Axos Bank
Lead designer for consumer banking, enrollment platforms (web & app), and an enterprise admin portal — end-to-end from discovery to dev handoff. Drive stakeholder alignment across Product, Engineering, and Compliance, and present design decisions to business units through executive presentations. Deliver flows, responsive mockups, and high-fidelity prototypes in Figma through cross-functional facilitation from research through launch.
Sep 2020 — Oct 2022
UX/UI Engineer
Inseego Wireless Corp
Principal designer on 3 products from conception to launch across web and hotspot devices. Led cross-functional facilitation between design, engineering, and stakeholders to establish consistent enterprise branding and author product specs that bridged design and development.
Sep 2019 — Aug 2020
Junior Product Designer
events.com
Owned features from competitive research through Axure prototypes and developer handoff. Launched a WalkMe self-service initiative — onboarding tours and tooltips that meaningfully reduced user friction.
Sep 2018 — Sep 2019
Technical Support Analyst
MadCap Software
Built HTML/CSS/XML skills through real client projects. Sharpened a detail-oriented, user-first mindset that directly shaped how I approach design problems today.
Education & Skills

Education

B.S. Cognitive Science — Design & Interaction
University of California, San Diego
Jun 2015 – Aug 2018

Tools & Methods

  • Figma Primary design & prototyping
  • FigJam Whiteboarding & workshopping
  • Axure RP Interactive prototypes
  • UserTesting Usability research
  • WalkMe Onboarding & tooltips
  • Jira Project & sprint tracking
  • Confluence Documentation & specs
  • HTML / CSS / XML Implementation
  • MadCap Flare Documentation
  • Claude AI-assisted design & writing
  • ChatGPT AI-assisted design & writing
  • Copilot AI-assisted design & writing

Focus Areas

  • → Consumer & enterprise web & app design
  • → Enrollment & onboarding flows
  • → Internal tools & admin portals
  • → Concept to development handoff
Download full résumé ↓
Contact

Let's make something
together.

Whether you're building something new, looking for a design collaborator, or just want to talk through a problem over coffee — my inbox is a genuinely friendly place. ☕